Discover Bettijo B Hirschi’s journey as an Arizona-based designer, entrepreneur, and lifestyle blogger. Learn about her career, businesses, and creative impact.
Bettijo B Hirschi is an Arizona-based creative strategist, production designer, and entrepreneur with over 25 years of experience spanning art direction, event planning, photography, journalism, and digital media. Known for her ability to deliver high production value on limited budgets, Hirschi has built a multifaceted career that bridges the worlds of design, entrepreneurship, and digital content creation. Through her popular lifestyle blog Paging Supermom, she has helped mothers nationwide create memorable family moments through practical crafts, party ideas, and free printables. Her work has been featured in major national publications and she has appeared on prominent television programs, establishing herself as a respected voice in the lifestyle and parenting space.
Key Details Of Bettijo B Hirschi Biography
| Field | Information |
|---|---|
| Full Name | Bettijo B Hirschi (née Boushley) |
| Birth Year | Approximately 1979-1980 |
| Age | Mid-40s (as of 2026) |
| Nationality | American |
| Location | Phoenix/Glendale, Arizona |
| Occupation | Designer, Event Planner, Blogger, Photographer, Entrepreneur |
| Education | BA in Communications, Brigham Young University (2001) |
| Notable Ventures | Bath by Bettijo, Paging Supermom, Loop 101 Media |
| Children | Four (three daughters, one son) |
| Career Highlights | Martha Stewart Show guest, national magazine features |
Early Life and Education
Bettijo Boushley Hirschi graduated from Brigham Young University in 2001 with a Bachelor of Arts degree in Communications, with a focus on journalism and public relations. Her academic background laid the foundation for what would become a diverse career spanning multiple creative disciplines. Growing up, she was exposed to natural remedies and herbal traditions through her mother, an influence that would later inspire one of her first entrepreneurial ventures.
Career Journey and Entrepreneurial Ventures
Early Professional Experience
After graduation, Hirschi worked as a project analyst for the Department of Defense in Washington, D.C., though she found herself craving the creative environment she had enjoyed while studying journalism. This professional tension led her to seek creative outlets outside of traditional employment, setting the stage for her entrepreneurial journey.
Bath by Bettijo (2003-2018)
In 2003, after a year of product development, Hirschi launched Bath by Bettijo, a company featuring handmade natural bath and body treatments made with herbs. The inspiration came from watching her mother use herbs for medicinal purposes combined with the rising costs of spa visits. Working alongside her then-husband Heath, the couple started by filling online orders and storing inventory in their small Washington, D.C. condominium.
The business achieved early success when only eight months after launching, Bath by Bettijo’s shave oil and lip balm products were featured in the July 2004 issue of Lucky magazine. This breakthrough moment brought a flood of orders that had the couple working until 2 or 3 in the morning to fulfill demand—made more challenging as Hirschi was pregnant with her first child at the time. The health and beauty company operated for over 14 years, from 2003 to 2018, and products were eventually carried by national retailer Anthropologie.
Paging Supermom Blog (2005-Present)
In November 2005, ten months after the birth of her daughter Attalie, Hirschi launched her second major venture when she became frustrated with parenting websites that promoted anxiety rather than confidence in motherhood. This led to the creation of what would become her most enduring platform.
Originally co-founded with partner Aimée as “Sometimes Supermoms,” Paging Supermom formed as the duo shared experiences in motherhood, homemaking, parenting, party planning, and teaching. The website’s content was organized into five sections: Laugh, Want, Relax, Learn, and Live, with a particularly popular feature called Mom Moments where mothers could share humorous and embarrassing parenting stories. At its peak, the blog attracted over 2,000 subscribers.
The blog’s mission centers on helping mothers cut through noise to find practical ideas for creating outstanding moments and memories, emphasizing that every mom can have a “Supermom Moment”—those small motherhood successes that make you feel truly capable.
Design and Event Planning Career
Beyond her entrepreneurial ventures, Hirschi built an extensive portfolio in visual media and event production. She worked as an editor with The Mommy Times for nearly five years (2005-2010) and as a graphic designer with Another Leaf Design for over 10 years (2005-2015). Since August 2010, she has worked as a designer and blogger with Paging Supermom, and since November 2021, she has been self-employed as a designer and event planner.
Hirschi’s professional approach emphasizes moving fluidly between disciplines—art direction, production design, set decoration, prop styling, photography, writing, and event production. She’s particularly known for being brought in when projects need to appear bigger than their budgets, delivering high production value through strategic creativity.
Media Appearances and Recognition
Hirschi’s expertise has earned her significant media attention. She appeared as a guest on the Martha Stewart Show and has frequently been featured on local television programs. Her work has been showcased in major national magazines including Real Simple, O, Redbook, Allure, Parents, Family Circle, and Health.
Through her blog, she became a regular contributor to Raising Arizona Kids magazine and made multiple appearances on local NBC’s Arizona Midday television show, where she shared craft projects, party ideas, and seasonal activities for families.
Personal Life and Family
Hirschi is a mother of four children: three daughters (Attalie, Piper, and Modette) and one son. She has been known for homeschooling her children while balancing her professional endeavors. Her first marriage was to Heath Hirschi, a fellow BYU graduate (BA 2001), with whom she built her early businesses and raised her children.
In January 2022, Hirschi met actor Todd Bridges through an unconventional introduction—a friend created a dating profile for her and showed it to Bridges for what was initially market research. Six months after meeting, Bridges proposed, and the couple married in September 2022 in an intimate ceremony. The marriage created a blended family, as Bridges has two adult children from his previous marriage.
In January 2026, after three years of marriage, Bridges and Hirschi announced their separation, describing the decision as coming after “much prayer and reflection” with no scandal or dramatic conflict involved.
Professional Philosophy and Impact
Hirschi’s creativity is informed and guided by business experience, allowing her to create strategies and solutions that are both effective and beautiful. Her approach to design and content creation emphasizes making things look effortless on the surface while managing complex details underneath—a philosophy that has defined her work across multiple platforms.
Through Paging Supermom, she has cultivated a community focused on celebrating small victories in parenting rather than promoting perfectionism. Her emphasis on practical, achievable projects has resonated with mothers seeking to create meaningful family experiences without overwhelming pressure or expense.
Current Work and Endeavors
Hirschi continues to operate her design and event planning business from her base in Phoenix, Arizona. With over 20 years of experience in art direction, event planning, prop styling, and decorating, she combines business insight with creative vision to create memorable experiences. She remains active on social media platforms, sharing her design work and personal insights with followers.
Her professional portfolio now encompasses corporate event planning, brand positioning, web design, prop styling, and creative direction—services that leverage her diverse skill set developed over two decades in creative industries.
Legacy and Influence
Hirschi’s career illustrates the evolution of digital entrepreneurship and lifestyle blogging from the early 2000s through the present day. As someone who came up through the early days of web publishing, she represents a generation of content creators who built businesses and audiences before the era of social media influencers.
Her dual success as both a product entrepreneur (Bath by Bettijo) and content creator (Paging Supermom) demonstrates the viability of combining multiple revenue streams in creative industries. More importantly, her focus on empowering mothers and demystifying homemaking has contributed to a broader cultural conversation about realistic expectations in parenting.
Conclusion
Bettijo B Hirschi’s career trajectory demonstrates the power of combining creativity with entrepreneurial vision. From her early days working for the Department of Defense to building successful businesses and a influential digital platform, she has consistently found ways to merge artistic expression with practical strategy. Her commitment to helping mothers embrace imperfection while creating meaningful family moments has impacted thousands of families, while her design work continues to bring high-end aesthetics to budget-conscious projects. As she moves forward into the next chapter of her personal and professional life, Hirschi’s legacy as a pioneer in lifestyle blogging and multi-disciplinary creative entrepreneurship remains firmly established. What makes her story particularly compelling is not just the businesses she built or the media recognition she achieved, but the authentic voice and practical wisdom she brought to every venture—proving that creativity and business acumen can indeed coexist beautifully.
FAQs
Who is Bettijo B Hirschi? Bettijo B Hirschi is an Arizona-based designer, entrepreneur, event planner, and lifestyle blogger best known for founding Paging Supermom and Bath by Bettijo. She has over 25 years of experience in creative industries.
What is Bettijo Hirschi known for? She is primarily known for her lifestyle blog Paging Supermom, which provides practical crafts, party ideas, and parenting advice. She’s also recognized for her design work and entrepreneurial ventures, plus her appearances on the Martha Stewart Show.
What businesses has Bettijo Hirschi founded? Hirschi founded Bath by Bettijo (2003-2018), a natural bath and body products company, and co-founded the Paging Supermom blog (2005-present). She also operates her own design and event planning business.
How many children does Bettijo Hirschi have? Bettijo Hirschi is a mother of four children: three daughters named Attalie, Piper, and Modette, and one son.
What is Bettijo Hirschi’s educational background? She earned a Bachelor of Arts degree in Communications with a focus on journalism and public relations from Brigham Young University in 2001.